Every day more online purchasing power in Spain is emerging and with it the development of different ways to fill the digital shopping cart. The preferred format is the website of the establishment, or the App chain, according to the “Preferences distribution channels of the global consumer” Nielsen.
This study also reveals the degree of acceptance of different delivery models among Spanish online orders. Thus, 34% prefer home delivery sales compared with 23% who use or plan to make in-store pickup, a model known as click & collect, widely used in other countries like the UK.
Internet is also very present at the time of purchase on the physical establishment. The fact is that three out of four Spaniards have a smartphone and 72% of them use it in stores. From here the possibilities of use are enormous, especially those related to deals and discounts and shopping experience, as stated by 40% of consumers favor of disclosing more personal information to dealers in order to receive mobile offers personalized and relevant to their interests.
It also is increasingly widespread use of automatic payment terminals on site, linked to another major buyer demand: convenience. 45% of Spaniards already use these devices or is receptive to its use to reduce the time of payment of the purchase. This figure is in line with the 53% of consumers who want to avoid queues and automatically the amount of the purchase to your bank account will be charged.