The transformation of the retail sector to the advancement of technology not only brings significant improvements to internal work processes, but can be an important not to lose customers, especially in Spain appearance. According to a study by consultancy “Coleman Parkes” made for “Epson”, 36% of Spaniards usually leave an establishment without buying anything if you find a queue in the box, while a third think queuing is not acceptable in modern times. The study puts the Spaniards as the least tolerate having to queue to pay, clearly beating Italians (30%), French (25%) and Germans (20%).
Spanish shoppers also underscore the importance of having a line staff trained and effective customer, who can leverage technology to give the buyer a personalized service. The vast majority considered an important factor in the perception of the brand image, and also as an element that can decisive in the process.
The study “State of European Retailing ‘concludes that, as technology becomes more weight in the daily lives of people, these are more demanding in their shopping, and expectant adapted to this development environment. That is a challenge for physical stores, but also an opportunity to improve their service and to step forward. Thanks to technology oriented retail sector, queues and impersonal relationship with the customer shall become a thing of the past.