Ministry officials presented on June 22, the activities included in this initiative and action to promote fisheries products, in the conference that discussed the current situation of the sector and to take measures to stimulate consumption in an act organized by the School of Naval Engineers of Madrid.
In this act, responsible for the Ministry of Agriculture, Food and Environment presented the different activities included in this initiative as well as actions to promote fishery products carried out by the Department.
They have also participated representatives of industry, who have talked about the quality and sustainability of fishery products. In this context, a round table where the way to encourage consumption, from the perspective of the various subsectors analyzed took place.
Week Fishery Products aims to inform the Spanish population quality and variety of fishery products and aquaculture, and to value the consumption of fish as an essential part of a balanced diet, with emphasis on communities with lower consumption.
Among the actions taken are actions aimed at consumer markets through the promotion and tasting of fish products. A visit to Mercamadrid, the hours of full market activity directed to specialized media and bloggers, where the processes of distribution and marketing of fishery products and aquaculture explain also performed.
Similarly, a promotional event was organized in the Plaza de Callao, Madrid; a visit to the Guadarrama River Nursery School and promotional activities on social networks.