Fractalia, global company leader in the development and implementation of technological and creative engineering solutions, makes available to the retail sector its “REMData” solution to measure consumer behavior at the point of sale and predict their behavior.

At present, understand the reasons why customers opt for certain action is fundamental to the world of distribution. Thus reflect the survey data on retail trends, which stress that 75% of buying decisions occur at the point of sale and that 67% of consumers prefer to shop in physical shop online.

The measurement of consumer behavior the retail sector generates value and improves your shopping experience of the first, and therefore increase their loyalty. So this is successful, it is essential for business, since according to the data cited, 75% of customers make more purchases if they are in a good mood during your stay in the trade. Similarly, 8 out of 10 customers are more likely to purchase from a store that offers a personalized experience.

Analysis tools such as Traffic, which are comprehensive studies through sensors provide insight into customer traffic in specific areas of the local, global planning peaks capacity or certain areas, and help gauge spaces. In the same vein, the Heat Map tool identifies and analyzes the areas of occupancy and traffic density within a particular space, knowing in real time the busiest areas and preventing the typical crowds of these centers.

Other innovative solutions in the field are the Audience Measurement Systems, which allow people’s attention on a particular point; the “Tracking” Fingerprint, that in the event that a customer has opened its device, reports the parameters associated with this digital-to thereby obtain user reports, or the popular “Beacons” system, which sends specific information smartphones and personal customers when they are in the area of ​​influence of the system, which allows to establish with these personalized communication.

Although we are used to supply all kinds of seafood throughout the year, it is certain that the fruits of the sea also have stations (in this case related to the reproductive cycles of species or water temperature). It’s a great time to eat anything from the sea that have mustaches or antennae: shrimps, prawns, lobster, crayfish, shrimp and crab are at their optimum consumption.

The shrimp can be eaten raw in tartar or carpaccio, salad with exotic fruits, accompanied by a plate of pasta with pesto or with arugula and lots more dishes. With prawns you can do pretty much the same, although they are usually a little less tasty, but you can prepare recipes like grilled accompanied by butter tuneadas with herbs and spices.

Another product that is at its best is the sardine, a tasty blue fish whose price is still not prohibitive and that can be prepared in a thousand ways. The queens of coastal summers. Their season is from June to November, but the saying recommends eating Virgin Virgin, ie July 15 to August 15. They roasted grilled are a delicacy. Some people enjoy eating them with your fingers, others believe that we must draw the whole skin with its scales and eating clean fillets of thorns, his dark grasilla, helped the fork and shovel. Canned sardines, deserve special mention and is curiously that “mature in the can”; better like wine in the cellar.

The beautiful is another fish that goes right now for your best time of the year. With it you can do more or less the same as with tuna, and its far more sustainable fisheries. With it you can prepare the classic marmitako, or use it for more Asian cuisine.

In Spain, Almadraba tuna is a widely consumed variety. His best season is from June to October and captured when, from the depths of the Atlantic, crossing the Straits in two directions: to the Mediterranean to spawn and back to the ocean, in late June, much thinner and with meat paler.

Fuente: Mónica Escudero. “DE TEMPORADA: LO QUE DEBERÍAS COMER EN VERANO”. “El Comidista”. 08/07/2015. http://elcomidista.elpais.com/elcomidista/

Ministry officials presented on June 22, the activities included in this initiative and action to promote fisheries products, in the conference that discussed the current situation of the sector and to take measures to stimulate consumption in an act organized by the School of Naval Engineers of Madrid.

In this act, responsible for the Ministry of Agriculture, Food and Environment presented the different activities included in this initiative as well as actions to promote fishery products carried out by the Department.

They have also participated representatives of industry, who have talked about the quality and sustainability of fishery products. In this context, a round table where the way to encourage consumption, from the perspective of the various subsectors analyzed took place.

Week Fishery Products aims to inform the Spanish population quality and variety of fishery products and aquaculture, and to value the consumption of fish as an essential part of a balanced diet, with emphasis on communities with lower consumption.

Among the actions taken are actions aimed at consumer markets through the promotion and tasting of fish products. A visit to Mercamadrid, the hours of full market activity directed to specialized media and bloggers, where the processes of distribution and marketing of fishery products and aquaculture explain also performed.

Similarly, a promotional event was organized in the Plaza de Callao, Madrid; a visit to the Guadarrama River Nursery School and promotional activities on social networks.

The price is still a determining factor when purchasing a product at a shop or other factor. According to a study by the Organization of Consumers and Users (OCU) on consumer habits, choosing to supermarkets, 70% of respondents say choose a trade based on the prices of goods they are buying.

But that is not the only aspect to choose between shops. Secondly, they say 66% based on the proximity of the supermarket. Other conditions are the variety of products (59%), hygiene (41%), the freshness of the products (37%), the lowest marks (36%) and finally the quality of the product (23%).

84% of consumers surveyed on where they shop, said perform at the supermarket, although typical neighborhood stores continue to resist thanks to new emerging businesses such as deli or specialized. According to the OCU, mostly due to the crisis, private label consumption has increased 45% in recent years. By contrast, households have reduced their purchase has been only 9%.

Moreover, the organizers say the food consumption habits have changed in the last two years. The consumer’s preference is to eat healthy food such as fruit, vegetables or fish and decreased buying bakery or sugary drinks, so, 39% of respondents say that in the last two years bought more fruits and vegetables while the acquisition of pastries and desserts has been reduced by 63%.

In this regard, 64% of respondents always or almost always read the labeling of products where the calorie appear, salt, saturated fat and only 5% ignore it.

The export balance of the food and fisheries sector in March totaled 1.109 million euros, an improvement of 11.5% yoy, as is clear from the monthly report of Foreign Trade March 2015 published by the Ministry of Agriculture, Food and Environment .

Specifically, exports of agri-food and fisheries sector amounted to 3.999 million euros, up 11.1% over the same month last year, while imports accounted for 2,890 million euros.

The study shows that the agricultural, fishing, food and forestry exports keep growing trend and exported products worth 41.258 million euros, 2.83% higher than the same period last year, while the value of imports was 31,603 million, 3.4% higher in that period. The annual balance stood at 9.655 million euros, an improvement of 0.98%.

For the whole food and beverage industry has had in March 2015 exports worth 2,216 million euros and imports of 1,586 million euros, giving a surplus of 630 million euros, 11.3% more than in March 2014.

Regarding the fisheries subsector unprocessed food, while maintaining its negative balance has increased its exports by 4%. Imports totaled 95 million euros, which means an improvement of 6%.

In the group of fish, both export price and import 7.44% and 8.34%, respectively they rose. However, the quantity exported increased by 12.48% and 15.31% imported, resulting in a higher deficit.

Every day more online purchasing power in Spain is emerging and with it the development of different ways to fill the digital shopping cart. The preferred format is the website of the establishment, or the App chain, according to the “Preferences distribution channels of the global consumer” Nielsen.

This study also reveals the degree of acceptance of different delivery models among Spanish online orders. Thus, 34% prefer home delivery sales compared with 23% who use or plan to make in-store pickup, a model known as click & collect, widely used in other countries like the UK.

Internet is also very present at the time of purchase on the physical establishment. The fact is that three out of four Spaniards have a smartphone and 72% of them use it in stores. From here the possibilities of use are enormous, especially those related to deals and discounts and shopping experience, as stated by 40% of consumers favor of disclosing more personal information to dealers in order to receive mobile offers personalized and relevant to their interests.

It also is increasingly widespread use of automatic payment terminals on site, linked to another major buyer demand: convenience. 45% of Spaniards already use these devices or is receptive to its use to reduce the time of payment of the purchase. This figure is in line with the 53% of consumers who want to avoid queues and automatically the amount of the purchase to your bank account will be charged.

The transformation of the retail sector to the advancement of technology not only brings significant improvements to internal work processes, but can be an important not to lose customers, especially in Spain appearance. According to a study by consultancy “Coleman Parkes” made for “Epson”, 36% of Spaniards usually leave an establishment without buying anything if you find a queue in the box, while a third think queuing is not acceptable in modern times. The study puts the Spaniards as the least tolerate having to queue to pay, clearly beating Italians (30%), French (25%) and Germans (20%).

Spanish shoppers also underscore the importance of having a line staff trained and effective customer, who can leverage technology to give the buyer a personalized service. The vast majority considered an important factor in the perception of the brand image, and also as an element that can decisive in the process.

The study “State of European Retailing ‘concludes that, as technology becomes more weight in the daily lives of people, these are more demanding in their shopping, and expectant adapted to this development environment. That is a challenge for physical stores, but also an opportunity to improve their service and to step forward. Thanks to technology oriented retail sector, queues and impersonal relationship with the customer shall become a thing of the past.

According to the study conducted by “Consumolab” Ainia (Institute dedicated to research, technological development, production quality and competitiveness) 90% of consumers read food labels at the time of purchase. 65% claim to always read and 25% depending on the product (first purchased, new product, by type of food -lácteo, child, meat, prepared product …). Meanwhile, consumers with a conditioned power by some factor (disease, allergies, diet, …) read labels in 100% of cases. They are some of the results in this study specializing in consumer behavior, in order to identify how changes are perceived in food labeling.

It also stresses that the information that consumers look us is the expiration date or preferred consumption, ingredients and nutritional information. And at the least, when we read the labels is the country of origin, manufacturer or allergens. However, this changes in the profile of consumers who say their power is conditioned by some factor. In this case, 14% of respondents allergens rank fourth in priority reading and information.

According to 20% of respondents, fresh fish and seafood are the most difficult are we to understand. It is noteworthy that 60% affirm asked “can not read well” information. 59% believe that “the letter is very small,” the 19% that “the letters are close together”, whereas 15% is not the color of the letter highlighted.

Regarding the recognition of the power logos appearing on the label, 94% recognize the logo “gluten free” and 87% recognize that of “food allergens”. But 24% do not know how to recognize the logos of “Green Dot” and “Green Product”.

The label information affects the action of purchase and the expectations placed on the product by the consumer. Therefore, in Oisi is committed to “making the consumer in the title.” Companies should ask their own consumers if they understand the information contained in the labels of their products. To conclude by noting that clear, simple and clean labels tend to favor the purchase.